Hovis

Saturday, October 18th, 2008

Hovis is a British brand of wholemeal bread that has been around for ages. I loved it as a child and I am happy with it even now. Over the years, it has produced some classic and unforgettable TV adverts, none more so than the 'Bike Ride' of 1973.

A neighbour asked my mother what the haunting background music was and was told that it came from Dvorak's New World Symphony. The neighbour bought it and then complained to my mother that she didn't realise she'd have to sit through all 'that rubbish' to find the the piece she wanted Sigh!

Well there is a new advert out now and it's really good, capturing in little cameos, major events of the last 122 years in Britain.

Google on 'hovis advert' and enjoy some of the most charming adverts ever produced.